Sport

Scotland’s University for Sporting Excellence

Here you can learn about the University of Stirling Sport sub-brand and download the various brand elements for your use, such as our logo, fonts and colours.

The Brand Bank includes a toolkit, which provides a range of templates to help you communicate consistently. You will also find marketing guidelines to assist in bringing the Sub-brand to life in a clear and engaging way.

The logo is the most visible element of our sub-brand. Logo downloads are available for internal members of staff only. If you are an agency or third party, please contact the Marketing Team with your requirements marketingteam@stir.ac.uk.

Always use the master logo for reproduction.

Full colour primary logo (Pantone 349)

Full colour secondary logo (Pantone 368)

Mono reversed logo (White) one colour

Mono logo (Black) one colour

The logo can be used in white if producing a publication or document were other versions won’t work. The example above shows how the white logo should be used on a solid colour background.

Primary colours

Our primary colour palette has been carefully chosen to identify and differentiate us.

These are our primary colours - 02 Green, 01 Green, 01 Teal, 03 Blue, 01 Purple and 03 Purple - and serve as the cornerstone of our brand identity

In practical terms, this means that these should clearly be the dominant colours across all communications. This allows us to establish a strong and recognisable visual presence. You may also carefully supplement our primary colours with other secondary brand colours.

02 Green

#006938
0, 105, 56
90, 32, 93, 24
Pantone 349

WCAG 2.1 Level AA
70% - Large Text
White - Large/Normal Text

01 Green

#76b72a
118, 183, 42
60, 0, 100, 0
Pantone 368

WCAG 2.1 Level AA
03 - Large Text
Black - Large/Normal Text

01 Teal

#008996
0, 137, 150
82, 25, 37, 8
Pantone 321

WCAG 2.1 Level AA
White - Large Text
Black - Large/Normal Text

03 Blue

#122c54
18, 44, 84
100, 85, 39, 34
Pantone 540

WCAG 2.1 Level AA
01 - Large Text
70% - Large Text
White - Large/Normal Text

03 Purple

#3F0066
63, 0, 102
92, 100, 26, 20
Pantone 2617C

WCAG 2.1 Level AA
01 - Large Text
70% - Large Text
White - Large/Normal Text

01 Purple

#9053C6
44, 83, 198
56, 76, 0, 0
Pantone 7442C

WCAG 2.1 Level AA
Black - Large Text
White - Large/Normal Text

Logo exclusion zone

We measure the exclusion zone by taking the height of the crest and using it to mark out the surrounding area. No other elements should encroach on this clear space.

Minimum size

It’s also important to keep our logo legible, so we have provided a minimum size for reproduction.

You must always use master artwork when reproducing the logo.

Sport primary font

Tungsten

This is our primary font for headings and sub-headings for communications and marketing materials. It should be only used in uppercase and not for body copy. A small number of licences are available for Tungsten and are currently owned by University of Stirling marketing team, University of Stirling Sport and Graphics and Print. We can provide a license to an external partner if creating artwork specifically for University of Stirling Sport.

Secondary font

FS Maja - Regular

This is our secondary font, which requires a licence. It should be used as a replacement in the absence of Tungsten across communications and marketing materials.