James Swanson

BA (Hons) Marketing

England

James Swanson

James is a Senior Marketing Manager for the Women's Rugby World Cup 2025. He's a BA (Hons) Marketing graduate and has combined his passion for equality, inclusion and diversity in sports with his international marketing career.

In my role I have a number of different responsibilities in relation to the tournament. There's some really exciting things you can do, and particularly within women's sport. We're riding this wave of increased interest to really build something really special.

Thinking about my career to date I've been really privileged to have a lot of different roles across a lot of different parts of sport and entertainment.

Varied marketing course at Stirling

The marketing course at the University of Stirling was really broad and covered a rich tapestry of topics within the marketing mix.

I also launched a learning disability tennis programme which was then endorsed and supported by Tennis Scotland.