Project
–
Funded by Alcohol Focus Scotland.
A focus group study with young adult drinkers exploring alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging. Eight groups will be conducted with up to seven young adult drinkers in each (n = 56). The groups will be segmented by age (18-24, 25-35), gender and social grade.
Total award value £6,840.00
Professor, ISM
Senior Research Fellow, Institute for Social Marketing & Public Health
Professor, Institute for Social Marketing & Public Health
Other
Alcohol packaging could have an important role in delivering health messaging
Jones D (2022) Alcohol packaging could have an important role in delivering health messaging. [Blog post] Alcohol Health Alliance. https://ahauk.org/alcohol-packaging-could-have-an-important-role-in-delivering-health-messaging/
Other
Current alcohol labelling of little relevance to young adult drinkers
Jones D (2021) Current alcohol labelling of little relevance to young adult drinkers. [Blog post] Alcohol Focus Scotland.
Research Report
Jones D, Moodie C, Purves R, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland. Alcohol Focus Scotland. Stirling. https://www.alcohol-focus-scotland.org.uk/resources/jones-et-al-2021-focus-group-labelling-research-report.pdf