Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space

Citation

MacRury I (2013) Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space. In: McAllister MP & West E (eds.) Routledge Companion to Advertising and Promotional Culture. Routledge Media and Cultural Studies Companions. London: Routledge, pp. 357-372. https://doi.org/10.4324/9780203071434-40

Abstract
This chapter explores the re-figuration of advertising space in social media and considers some of the challenges facing social media advertising in the context of the increased prevalence and dominance of this form.