Book Chapter

Advertising creativity

Details

Citation

MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

StatusPublished
Title of seriesMedia Practice
Publication date31/12/2018
Publication date online31/03/2018
PublisherRoutledge
Publisher URLhttps://www.routledge.com/…ok/9781138678835
ISBN9781138678828
eISBN9781315558646

People (1)

Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture