Strategic Management: Building Entrepreneurial Thinking Through Strategy and Innovation

Citation

Yusof ZN (2026) Strategic Management: Building Entrepreneurial Thinking Through Strategy and Innovation. [Blog post] 04.10.2026. https://www.seen.ac.uk/blog/strategic-management-building-entrepreneurial-thinking-through-strategy-and

Abstract
The Strategic Management module at the University of Stirling’s Business School helps undergraduate management students understand the strategic challenges facing organisations across the private, public and not-for-profit sectors. Engaging approximately 350 students, the module combines business case analysis, industry insights and interactive workshops to develop strategic thinking and entrepreneurial capabilities. Through practical challenges and the critical evaluation of international companies, students learn to assess business models, identify opportunities for improvement and recommend strategies for sustainable growth.