Paris Saint-Germain: A new brand to dream even bigger

Citation

Helleu B & Scelles N (2017) Paris Saint-Germain: A new brand to dream even bigger. In: Chadwick S, Arthur D & Beech J (eds.) International cases in the business of sport. 2nd ed. London: Routledge, pp. 45-49. https://www.routledge.com/International-Cases-in-the-Business-of-Sport/Chadwick-Arthur-Beech/p/book/9781138802452