Book Chapter

The theory and practice of visual arts marketing

Details

Citation

Fillis I (2004) The theory and practice of visual arts marketing. In: Kerrigan F, Fraser P & Ozbilgin M (eds.) Arts Marketing. Oxford: Elsevier Butterworth-Heinemann, pp. 119-138.

StatusPublished
Publication date31/12/2004
PublisherElsevier Butterworth-Heinemann
Place of publicationOxford
ISBN9780750659680