Shield Diagnostics Group PLC - Case Study Reference No. 395-117-1

Citation

Long I & Martin F (1995) Shield Diagnostics Group PLC - Case Study Reference No. 395-117-1. Bedford, UK: European Case Clearing House at Cranfield University. http://www.ecch.com/educators/

Abstract
This case highlights the importance of the intervention of a strong-willed and experienced individual at a crisis point in the development of a business. Gordon Hall was headhunted into this business and brought to it his 'vision' of what it should be. The case highlights the role of the entrepreneurial manager in a rescue situation.

Keywords
Entrepreneurship; Business strategy; Venture capital; Marketing strategy