Conference Paper (unpublished)

Do They Practice What We Preach? A Content Analysis of Social Responsibility Messages in Advertising

Details

Citation

Green T & Peloza J (2011) Do They Practice What We Preach? A Content Analysis of Social Responsibility Messages in Advertising. 40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia, Ljubljana, Slovenia, 24.05.2011-27.05.2011.

StatusUnpublished
Publication date31/05/2011
Related URLshttp://www.emac-online.org/r/default.asp?iId=IIFKL
Conference40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia
Conference locationLjubljana, Slovenia
Dates