Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty

Citation

Davies K (2000) Marketing Strategies by European Firms: Reconfiguration and Expansion During a Period of Economic Uncertainty. In: Legewie J & Meyer-Ohle H (eds.) Corporate Strategies for South East Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe. First ed. Basingstoke, UK: Palgrave, pp. 163-186.