Article

Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature

Details

Citation

Black I (2005) Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5 (2), pp. 119--125. https://doi.org/10.1057/palgrave.jmm.5040215

Journal
Journal of Medical Marketing: Volume 5, Issue 2

StatusPublished
Publication date31/12/2005
PublisherPalgrave Macmillan Ltd.
ISSN1745-7904
eISSN1745-7912