Conference Paper (published)

Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss

Details

Citation

Black I (2008) Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss. In: 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts', Brighton, 27.05.2008-30.05.2008.

StatusPublished
Publication date31/12/2008
Conference37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts'
Conference locationBrighton
Dates