Project
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Funded by National Institute for Health Research.
Collaboration with King's College London, University College London and University of Sheffield.
To date there is little public health research available in the UK or internationally on the characteristics of the growing no/low alcoholic drinks market, how consumers are using these products, the potential benefits and harms to public health, or the effectiveness and cost-effectiveness of policy responses. The proposed study will comprehensively investigate the characteristics of this market, and whether, in what form and by whom intervention is required to prevent or mitigate negative outcomes and facilitate positive ones.
Total award value £596,584.41
Professor, ISM
Research Fellow, Institute for Social Marketing
Research Officer, Institute for Social Marketing
Associate Professor, Institute for Social Marketing
Other
How should public health respond to rise of alcohol-free and low alcohol drinks?
Holmes J, Kersbergen I, Critchlow N & Fitzgerald N (2026) How should public health respond to rise of alcohol-free and low alcohol drinks?. BMJ, 392, Art. No.: e086563. https://www.bmj.com/content/392/bmj-2025-086563; https://doi.org/10.1136/bmj-2025-086563
Review
Critchlow N, Morgan A, Angus K, Howell R, Fitzgerald N, Kersbergen I & Holmes J (2025) Development of the alcohol-free and low-alcohol drinks market in Great Britain from 2011-2022: narrative timelines based on a documentary review of off-trade retail magazines and market intelligence reports [Development time for the no/lo drinks market in GB (2011 to 2022)]. Drug & Alcohol Review. https://doi.org/10.1111/dar.14058
Editorial
Critchlow N, Holmes J & Fitzgerald N (2024) Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol-free and low-alcohol products which share branding with regular strength alcohol products?. Addiction. https://doi.org/10.1111/add.16504