Article
Fang H, Kang KQ, Mule J, Marder B & Angell R (2025) Let's (NOT) get Physical: Cross-format dilution when launching physical counterparts with unique digital assets. Journal of Retailing. https://doi.org/10.1016/j.jretai.2025.04.010
Contact details
- Email rob.angell@stir.ac.uk
About me
Rob is Professor of Marketing at Stirling Business School, University of Stirling.
Previously he was an Associate Professor of Marketing at Southampton Business School and Senior Lecturer at Cardiff Business School, Cardiff University.
In his research, Rob is interested in the presentation of information, objects, cues and even people, and studies how subtle variations in any of the above can trigger unexpected but noticeable changes in outcomes. He is known for applications of this research in retailing and advertising, but also works very closely with industry on issues pertaining to martech and is very well connected with major companies - especially in London and the south corridor of the UK.
He has published in journals like: the Journal of Retailing (2019, 2023, 2025), Journal of Advertising (2016: rated in top 5 contributions between 2004-2019 in IMC in the journal), Journal of Advertising Research, MIT Sloan Management Review, and Harvard Business Review (online) and sits on the editorial boards of Psychology and Marketing and Journal of Advertising Research. He is Associate Editor at the Journal of Advertising Research.
Rob works very closely with industry and is embedded in the martech space. He has won multiple funding bids including: BA Leverhulme, NICRE, UKRI Innovate UK, and others.
Rob welcomes PhD applications in any of the areas mentioned above.
My Research interests are: Decision-making Consumer retailing, Presentation, Advertising, Multitasking
Outputs (8)
Article
Five Essentials for Marketing Performance Measurement Systems
Angell R (2024) Five Essentials for Marketing Performance Measurement Systems. Angell R (Contact Person) & Sharp A (Accompanist) MIT Sloan Management Review.
Article
Marder B, Yau A, Yule J, Osadchaya E, Angell R, Zhang W, Oliver S, Lavertu L, Stylos N, Kang Q, Gao L, Alrabiah S, de Regt A, Zhang Y & Li J (2024) What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers. Journal of Advertising Research, p. PAP_020. https://doi.org/10.2501/jar-2024-020
Article
What successful brick and mortar retailers get right
Angell R (2024) What successful brick and mortar retailers get right. MIT Sloan Management Review. https://sloanreview-mit-edu.ezproxy-s1.stir.ac.uk/article/what-successful-brick-and-mortar-retailers-get-right/
Article
How and why (imagined) online reviews impact frontline retail encounters
Marder B, Angell R & Boyd E (2023) How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99 (2), pp. 265-279. https://doi.org/10.1016/j.jretai.2023.03.004
Article
AlRabiah S, Marder B, Marshall D & Angell R (2022) Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. Journal of Business Research, 152, pp. 93-105. https://doi.org/10.1016/j.jbusres.2022.07.029
Editorial
The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges
Marder B, Angell RJ, Akarsu T & Erz A (2022) The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges. Industrial Marketing Management, 106, pp. A7-A11. https://doi.org/10.1016/j.indmarman.2022.09.011
Article
Logkizidou M, Bottomley P, Angell R & Evanschitzky H (2019) Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. Journal of Retailing, 95 (1), pp. 67-82. https://doi.org/10.1016/j.jretai.2018.11.001
Teaching
Consumer Behaviour, Measuring marketing effectiveness Consulting methods Analytics