Article

How and why (imagined) online reviews impact frontline retail encounters

Details

Citation

Marder B, Angell R & Boyd E (2023) How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99 (2), pp. 265-279. https://doi.org/10.1016/j.jretai.2023.03.004

Journal
Journal of Retailing: Volume 99, Issue 2

StatusPublished
FundersUniversity of Southampton
Publication date30/06/2023
Date accepted by journal01/09/2023
PublisherElsevier BV
ISSN0022-4359

People (1)

Professor Rob Angell

Professor Rob Angell

Professor in Marketing, Marketing & Retail