Emeritus Professor
Marketing & Retail University of Stirling, Stirling, FK9 4LA
I joined the department from the University of Hull in 1991. I hold a BSc from the University of Aberdeen and a PhD from CNAA (University of Portsmouth).
Research Group: Consumption, Markets and Cultures. My current research is concerned with the marketing of fish in developed and developing countries and environmental issues affecting patterns of food and fish consumption.
Sustainable trade in ethical aquaculture.
PI: Professor Dave Little
Funded by: European Commission (Horizon 2020)
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International Literature Review to Support the Development of a Health and Environmental Sustainability Framework for Scotland
PI:
Funded by: Scottish Government
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A study of the prospects and opportunities for Shellfish Farming in Scotland
PI: Mr John Bostock
Funded by: Scottish Government
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Prospective analysis of emerging aquaculture systems in the EU
PI: Mr John Bostock
Funded by: European Commission (Horizon 2020)
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Article
Seafood in Food Security: A Call for Bridging the Terrestrial-Aquatic Divide
Stetkiewicz S, Norman RA, Allison EH, Coffee P, Crumlish M, Eltholth M, Falconer L, Kaminski AM, Leschen W, McAdam B, Newton R, Pounds A, Schapper A, Young JA & Little DC (2022) Seafood in Food Security: A Call for Bridging the Terrestrial-Aquatic Divide. Frontiers in Sustainable Food Systems, 5, Art. No.: 703152. https://doi.org/10.3389/fsufs.2021.703152
Article
Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing
Asche F, Sogn-Grundvåg G, Zhang D, Cojocaru AL & Young JA (2021) Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing. Journal of International Food & Agribusiness Marketing, 33 (1), pp. 53-68. https://doi.org/10.1080/08974438.2020.1860857
Article
Eco-labels and product longevity: The case of whitefish in UK grocery retailing
Sogn-Grundvåg G, Asche F, Zhang D & Young JA (2019) Eco-labels and product longevity: The case of whitefish in UK grocery retailing. Food Policy, 88, Art. No.: 101750. https://doi.org/10.1016/j.foodpol.2019.101750
Article
Little DC, Young JA, Zhang W, Newton RW, Al Mamun A & Murray FJ (2018) Sustainable intensification of aquaculture value chains between Asia and Europe: A framework for understanding impacts and challenges. Aquaculture, 493, pp. 338-354. https://doi.org/10.1016/j.aquaculture.2017.12.033
Article
Eco-labeling and retailer pricing strategies: The U.K. haddock market
Zhang D, Sogn-Grundvåg G, Asche F & Young JA (2018) Eco-labeling and retailer pricing strategies: The U.K. haddock market. Sustainability, 10 (5), Art. No.: 1522. https://doi.org/10.3390/su10051522
Article
Watterson A, Little DC, Young J, Murray F, Doi L, Boyd K & Azim E (2012) Scoping a Public Health Impact Assessment of Aquaculture with Particular Reference to Tilapia in the UK. ISRN Public Health, 2012, Article ID: 203796. http://www.isrn.com/journals/ph/2012/203796/; https://doi.org/10.5402/2012/203796
Article
Oppnar krokfanget fisk prispremie i detaljistmarkedet?
Sogn-Grundvag G, Larsen TA & Young J (2012) Oppnar krokfanget fisk prispremie i detaljistmarkedet? [Can line-caught fish command a price premium in the retail market?]. Okonomisk Fiskeriforskning, 22 (1), pp. 1-10. http://okonomiskfiskeriforskning.no/wp-content/uploads/2014/05/Sogn-Grundvag-Larsen-and-Young.pdf
Article
Whitefish Wars: Pangasius, politics and consumer confusion in Europe
Little DC, Bush SR, Belton B, Phuong NT, Young J & Murray F (2012) Whitefish Wars: Pangasius, politics and consumer confusion in Europe. Marine Policy, 36 (3), pp. 738-745. https://doi.org/10.1016/j.marpol.2011.10.006
Article
Verdien av "krokfanget" og andre egenskaper i britiske supermarkeder
Sogn-Grundvag G, Larsen TA & Young J (2012) Verdien av "krokfanget" og andre egenskaper i britiske supermarkeder. Norsk Sjømat, 3, pp. 40-42. http://fiskerifond.no/files/projects/attach/artikkel_i_norsk_sjmat_nr-14052012._3_2012-14052012.pdf
Research Report
Post-Harvest to Consumer Driver Review of the Aquatic Supply Chain
Young J, Goulding I & Stirrat RL (2011) Post-Harvest to Consumer Driver Review of the Aquatic Supply Chain. Foresight Project on Global Food and Farming Futures. London: The Government Office for Science. http://www.bis.gov.uk/Foresight
Article
Behind the Signs - a global review of fish sustainability information schemes
Parkes G, Young J, Walmsley SF, Abel R, Harman J, Horvat P, Lem A, MacFarlane A, Mens M & Nolan C (2010) Behind the Signs - a global review of fish sustainability information schemes. Reviews in Fisheries Science, 18 (4), pp. 344-356. https://doi.org/10.1080/10641262.2010.516374
Article
Market Orientation in the Mental Models of Decision Makers: two cross-border value chains
Grunert KG, Trondsen T, Gonzalo Campos E & Young J (2010) Market Orientation in the Mental Models of Decision Makers: two cross-border value chains. International Marketing Review, 27 (1), pp. 7-27. https://doi.org/10.1108/02651331011020384
Article
Hva skjer i Chile? Kommer det et nytt "vulkanutbrudd"?
Young J, Sogn-Grundvag G & Felzenstein C (2010) Hva skjer i Chile? Kommer det et nytt "vulkanutbrudd"?. Norsk Fiskeoppdrett, 5, pp. 36-39.
Conference Paper (published)
Growing the wealth of aquaculture
Muir J, Little DC, Young J & Bostock J (2010) Growing the wealth of aquaculture. In: Advancing the aquaculture agenda: Workshop proceedings. Advancing the Aquaculture Agenda: Policies to Ensure a Sustainable Aquaculture Sector, Paris, 15.04.2010-16.04.2010. Paris, France: OECD Publishing, pp. 39-107. http://dx.doi.org/10.1787/9789264088726-7-en
Research Report
A study of the prospects and opportunities for shellfish farming in Scotland: Final report
Scott D, McLeod D, Young J, Brown J, Immink A & Bostock J (2010) A study of the prospects and opportunities for shellfish farming in Scotland: Final report. Scottish Government - Enterprise, Environment & Digital - Marine Scotland. Produced by Stirling Aquaculture. http://www.scotland.gov.uk/Resource/Doc/295194/0118352.pdf
Research Report
A Study of the Prospects and Opportunities for Shellfish Farming in Scotland: Executive Summary
Scott D, McLeod D, Young J, Brown J, Immink A & Bostock J (2010) A Study of the Prospects and Opportunities for Shellfish Farming in Scotland: Executive Summary. Scottish Government - Enterprise, Environment & Digital - Marine Scotland. Produced by Stirling Aquaculture. http://www.scotland.gov.uk/Topics/marine/science/Publications/publicationslatest/farmedfish/prospectandopportunities
Article
Kan Teknologi bidra til Differensiering og Konkurransefortrinn innen Laksenæringen?
Sogn-Grundvag G & Young J (2010) Kan Teknologi bidra til Differensiering og Konkurransefortrinn innen Laksenæringen?. Norsk Fiskeoppdrett, pp. 34-37. http://www.kyst.no/
Article
Passing the Panda Standard: A TAD Off the Mark?
Belton B, Murray F, Young J, Telfer T & Little DC (2010) Passing the Panda Standard: A TAD Off the Mark?. AMBIO: A Journal of the Human Environment, 39 (1), pp. 2-13. http://www.springerlink.com/content/0044-7447/; https://doi.org/10.1007/s13280-009-0009-4
Article
Growing Green: the emergent role of non-tilapia attributes in marketing tilapia
Young J, Little DC, Watterson A, Murray F, Boyd K, Leschen W & Kodithuwakku S (2010) Growing Green: the emergent role of non-tilapia attributes in marketing tilapia. Aquaculture Economics and Management, 14 (1), pp. 63-79. http://www.informaworld.com/smpp/title~db=all~content=t716100763; https://doi.org/10.1080/13657300903566886
Article
Produktdifferensiering i skotsk lakseindustri
Sogn-Grundvag G & Young J (2010) Produktdifferensiering i skotsk lakseindustri. Norsk Fiskeoppdrett, pp. 50-54. http://www.kyst.no/
Book Chapter
Sustaining ethical trade in farmed aquatic products between Asia and the EU
Little DC, Murray F, Telfer T, Young J, Ross L, Hill B, Dalsgaard A, van den Brink PJ, Guinee J, Kleijn R, Mungkung R, Yi Y, Min J, Liping L & Huanan L (2009) Sustaining ethical trade in farmed aquatic products between Asia and the EU. In: Millar K, Hobson WP & Nerlich B (eds.) Ethical Futures: Bioscience and Food Horizons. Wageningen, The Netherlands: Wageningen Academic Publishers, pp. 226-231. http://www.wageningenacademic.com/default.asp?pageid=8&docid=16&artdetail=Eursafe2009&getwgfilters=true
Article
Seabass and Seabream Farmed in the Mediterranean: swimming against the tide of market orientation
Wagner B & Young J (2009) Seabass and Seabream Farmed in the Mediterranean: swimming against the tide of market orientation. Supply Chain Management, 14 (6), pp. 435-446. https://doi.org/10.1108/13598540910995219
Article
Differensieringsmuligheter for Laks: egenskaper ved eksklusiv røkelaks
Sogn-Grundvag G & Young J (2009) Differensieringsmuligheter for Laks: egenskaper ved eksklusiv røkelaks. Norsk Fiskeoppdrett, pp. 27-31. http://www.kyst.no/index.php?page_id=36
Research Report
Prospective Analysis of the Aquaculture Sector in the EU. PART 1: Synthesis Report
Bostock J, Muir J, Young J, Newton R & Paffrath S (2008) Prospective Analysis of the Aquaculture Sector in the EU. PART 1: Synthesis Report. Papatryfon I (Editor) JRC Scientific and Technical Reports. European Commission, Joint Research Centre, Institute for Prospective Technological Studies. http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=1739
Article
Watterson A, Little DC, Young J, Boyd K, Azim E & Murray F (2008) Towards Integration of Environmental and Health Impact Assessments for Wild Capture Fishing and Farmed Fish with Particular Reference to Public Health and Occupational Health Dimensions. International Journal of Environmental Research and Public Health, 5 (4), pp. 258-277. https://doi.org/10.3390/ijerph5040258
Research Report
Sturrock H, Newton R, Paffrath S, Bostock J, Muir J, Young J, Immink A & Dickson M (2008) Prospective Analysis of the Aquaculture Sector in the EU. PART 2: Characterisation of Emerging Aquaculture Systems. Papatryfon I (Editor) JRC Scientific and Technical Reports. European Commission, Joint Research Centre, Institute for Prospective Technological Studies. http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=1740
Article
Options for Producing a Warm-Water Fish in the UK: limits to "Green-Growth"?
Little DC, Murray F, Azim ME, Leschen W, Boyd K, Watterson A & Young J (2008) Options for Producing a Warm-Water Fish in the UK: limits to "Green-Growth"?. Trends in Food Science and Technology, 19 (5), pp. 255-264. http://www.sciencedirect.com/science/journal/09242244; https://doi.org/10.1016/j.tifs.2007.12.003
Book Chapter
Livelihood impacts of ponds in Asia-opportunities and constraints
Little DC, Karim M, Turongruang D, Morales EJ, Murray F, Barman BK, Haque MM, Kundu N, Belton B, Faruque G, Azim ME, Islam FUI, Pollock L, Verdegem M, Young J, Leschen W & Wahab MA (2007) Livelihood impacts of ponds in Asia-opportunities and constraints. In: van der Zijpp A, Verreth J, Tri L, van Mensvoort M, Bosma R & Beveridge M (eds.) Fishponds in Farming Systems. Wageningen, The Netherlands: Wageningen Academic Publishers, pp. 177-202. http://www.wageningenacademic.com/Default.asp?pageid=58&docid=16&artdetail=Fishponds&webgroupfilter=&
Article
Towards a market-oriented management model for straddling fish stocks
Trondsen T, Matthiasson T & Young J (2006) Towards a market-oriented management model for straddling fish stocks. Marine Policy, 30 (3), pp. 199-206. https://doi.org/10.1016/j.marpol.2005.02.005
Article
Price links between auction and direct sales of fresh and frozen fish in North Norway (1997-2003)
Helstad K, Vassdal T, Trondsen T & Young J (2005) Price links between auction and direct sales of fresh and frozen fish in North Norway (1997-2003). Marine Resource Economics, 20 (3), pp. 305-322. http://ageconsearch.umn.edu/handle/28216
Article
Grunert KG, Jeppesen LF, Jespersen KR, Sonne A, Hansen K, Trondsen T & Young J (2005) Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, 39 (5-6), pp. 428-455. https://doi.org/10.1108/03090560510590656
Article
Trondsen T, Helstad K & Young J (2003) Market-oriented regional fisheries management - An analysis of four fish regions in the North Atlantic. Ocean and Coastal Management, 46 (9-10), pp. 917-941. https://doi.org/10.1016/S0964-5691%2803%2900066-8
Research Report
The potential impact of technological innovation on the aquaculture industry
Bostock J, Telfer T, McAndrew B, Penman D, Young J & Muir J (2003) The potential impact of technological innovation on the aquaculture industry. Royal Commission on Environmental Pollution. 25th report: Turning the Tide - Addressing the impact of Fisheries on the Marine Environment. Stirling: The Royal Commission on Environmental Pollution (RCEP). https://selectra.co.uk/energy/guides/market/rcep