Conference Paper (unpublished)

Value appropriation processes under a network perspective: Insights from the UK grocery network

Details

Citation

Maglaras G, Sparks L & Bourlakis M (2018) Value appropriation processes under a network perspective: Insights from the UK grocery network. 51st Academy of Marketing Conference: Marketing the Brave, University of Stirling, 02.07.2018-05.07.2018.

Status	Unpublished
Publication date	30/06/2018
Conference	51st Academy of Marketing Conference: Marketing the Brave
Conference location	University of Stirling
Dates	31/07/2018

People (2)

Dr George Maglaras

Senior Lecturer, Strategy, Operations, Analytics and Systems

Professor Leigh Sparks

Professor, Marketing, People and Entrepreneurship