Article

Untangling the complex web of alcohol policy needs and potential solutions in Brazil: evidence from civil society and political stakeholders

Details

Citation

Valério I, Uny I, Burela A, Piazza M, Petticrew M, Fitzgerald N & Sanchez ZM (2025) Untangling the complex web of alcohol policy needs and potential solutions in Brazil: evidence from civil society and political stakeholders. Health Policy and Planning. https://doi.org/10.1093/heapol/czaf104; https://doi.org/10.1093/heapol/czaf104

Abstract
Implementing evidence-based alcohol policies can reduce the negative impact of alcohol consumption on public health. However, Brazil has permissive alcohol policies and weakly adheres to World Health Organization’s recommendations as the ‘best buys’. To explore stakeholders’ perceptions of alcohol policy needs and barriers in Brazil, we conducted semi-structured interviews with 31 stakeholders, including 15 from civil society and 16 policymakers. Civil society participants included non-governmental organization leaders addressing alcohol-related issues, while policymakers comprised civil servants and politicians experienced in alcohol-related harms. Interviews were transcribed verbatim and thematically analyzed using a deductive approach guided by research questions and an inductive approach to identify emergent themes. Most participants supported World Health Organization-recommended ‘best buy’ policies regulating alcohol's marketing. However, agreement on price and availability control was not unanimous. All participants acknowledged significant political barriers to adopting these policies, including intentional delays in parliamentary voting, industry lobbying, and arguments about infringing on rights such as freedom. Facing obstacles to advancing population-level policies, stakeholders often shifted their focus to individual-level interventions, such as education and treatment. While these were recognized as less effective, educational efforts were highlighted for raising public awareness of alcohol’s harms and changing normative beliefs. Participants noted the lack of a formal coalition to reduce alcohol-related harm, despite its perceived necessity. Overall, stakeholders supported population-level alcohol policies but were pessimistic about their implementation due to political barriers. Many, particularly from civil society, emphasized small-scale, targeted interventions as a more feasible alternative to address alcohol-related harm in Brazil.

Keywords
alcohol policy, decision-makers, Brazil, advocacy, best-buys, industry lobbying

Journal
Health Policy and Planning

StatusPublished
Publication date31/12/2025
Publication date online31/12/2025
Date accepted by journal02/12/2025
PublisherOxford University Press (OUP)
Publisher URLhttps://doi.org/10.1093/heapol/czaf104
ISSN0268-1080
eISSN1460-2237

People (2)

Professor Niamh Fitzgerald

Professor Niamh Fitzgerald

Professor, Institute for Social Marketing

Dr Isabelle Uny

Dr Isabelle Uny

Senior Research Fellow, Institute for Social Marketing

Projects (1)